Powerhouse Parramatta Integrated Marketing Communications and Engagement

Reference

CAN-MAAS - M 25/062

Jurisdiction

NSW awards

Financial Year

FY26

Category

Marketing And Advertising,Marketing And Advertising>Public Relations And Professional Communications Services

The Service Provider will: Develop and deliver an Integrated Marketing, Communications, and Engagement Plan.Translate and oversee implementation of the approved brand proposition and creative communications framework [Provided].Provide strategic oversight and direction for marketing and communications activities across multi-channel platforms (paid, earned, owned, experiential, institutional, community, internal, and government).Lead stakeholder mapping, engagement, and activation.Provide strategic guidance and oversight of campaign creative development (in collaboration with internal teams and agency partners).Support marketing for media announcements, launch events and activation programs.Develop and implement KPI measurement and reporting frameworks.Deliver monthly progress reporting, mid-campaign reviews, and a final evaluation report.

Publish Date

11 Feb 2026

Effective Date

10 Dec 2025

End Date

31 Dec 2026

Procurement method

Not published in this source

Location

Not published in this source

Class type

1

Disclosure

NSW GIPA contract disclosure is generally the $150,000 rule; some listed awards are under that threshold.

Piggyback clause

No — this contract is for the listed agency only

Related opportunity

MAAS - M 25/062

Last updated in source

12-Feb-2026