Procurement of Website Personalisation and Conversion Rate Optimisation Support Services for nsw.gov.au

Reference

CAN-DICT/6796

Jurisdiction

NSW awards

Financial Year

FY27

Category

Information And Technology>Solution Design And Development

Platform Implementation & Technical Support: Validate existing setup, ensure flicker control, troubleshoot technical issues, and support integrations.Campaign Design & Execution: Build and deploy new personalisation and recommendation activities, configure audiences, and validate campaigns.Strategic Roadmap & Innovation: Review current portfolio, propose new ideas, and prioritise initiatives.Testing & Optimisation: Design experiments, analyse results, and recommend iterative improvements.Reporting & Insights: Monitor performance, provide structured reports, and recommend enhancements.Process & Governance: Develop templates, naming conventions, and QA protocols.Capability Uplift: Conduct knowledge transfer and provide documentation.

Publish Date

20 July 2026

Effective Date

18 May 2026

End Date

17 May 2029

Procurement method

Not published in this source

Location

Not published in this source

Class type

1

Disclosure

NSW GIPA contract disclosure is generally the $150,000 rule; some listed awards are under that threshold.

Piggyback clause

No — this contract is for the listed agency only

Related opportunity

DICT/6796

Last updated in source

21-Jul-2026